Blackpink’s Jennie Unveils the New Adidas Originals x CLOT Gazelle by Edison Chen

By Jillian Ramos

Adidas Originals and Edison Chen have teamed up once again to introduce the CLOT Gazelle by Edison Chen, a sneaker that embodies meticulous design and craftsmanship.

The CLOT Gazelle features a molded outsole for enhanced durability and comfort. Its suede and textile upper, stitched using traditional espadrille machines, showcases artisanal craftsmanship. A custom molded sockliner adds an extra layer of comfort, making these sneakers ideal for all-day wear.

One of the standout elements of this release is the hand-embroidered bead stripe. This luxurious detail not only elevates the overall aesthetic but also ensures that each pair is unique. The design encourages wearers to express their individual style with elegance and ease.

The campaign, fronted by Blackpink’s Jennie, adds an emotional and imaginative dimension to the release. Known for her bold and confident style, Jennie shares her personal emotions and desires in this campaign. Set against a crisp and muted backdrop, she crafts her reality and showcases the new sneaker silhouette with unfiltered confidence. This approach fosters a deeper connection with the audience, inspiring them to explore their inner selves through fashion.