Lionel Messi Unveils Más+ by Messi: A Next-Generation Hydration Drink to Inspire Everyone to Feel Like a Champion

By Sandra Wright

No one understands the importance of proper hydration quite like global soccer icon Lionel Messi. In his search for a hydration beverage, Messi found drinks with healthy ingredients but poor flavor, and others that tasted great but were loaded with sugar and calories. Unwilling to compromise, he envisioned a drink with both superior ingredients and fantastic taste to inspire better self-care. Thus, Messi set out to create his own beverage.

Today, he proudly introduces Más+ by Messi, a Next-Generation Hydration Beverage. He calls it “Positive Hydration”: a balanced blend of electrolytes, vitamins, and minerals, paired with an amazing taste in four sensational flavors he loves. Más+ is made with natural flavors, no artificial sweeteners or colors, and no caffeine.

More than just a name on the label, Messi is a founder of Más+ by Messi and The Más+ Next Generation Beverage Co., alongside flavor innovators from The Mark Anthony Group. He chose the name Más+ from about 450 options because it resonated with his career and lifestyle, always striving for more. Más+ offers more of the flavors he loves and more quality ingredients, with the “+” symbolizing an extra boost of positivity and inspiration to enjoy more music, laughter, friends, and family, and to get more out of life. Unlike other beverages, Más+ isn’t just for sports or elite athletes—it’s about staying healthy in all aspects of life, with proper hydration as a key component.

“Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste,” said Lionel Messi, Founder of Más+ by Messi. “Más+ is a drink I’m proud to share with family and friends because everyone deserves to feel like a champion in every part of their life.”

The global rollout of Más+ begins close to home for Messi—at a local neighborhood store in Miami. On June 13, lucky fans will be the first in the world to try Más+ before it becomes available elsewhere. Location details will be announced through the Más+ Instagram account @masbymessi. Más+ by Messi will be available in four flavors in 16.9oz bottles and soon after in four-flavor variety 12-packs of cans.

With 10 calories and 1g of cane sugar per 16.9oz bottle, and 7 calories and less than 1g of cane sugar per 12oz can, Más+ offers quality ingredients without compromising on flavor. The new drink comes in four vibrant flavors, each named after inspirational milestones in Messi’s life:

  • Más+ by Messi Miami Punch: Inspired by the city where Messi and his family live, Miami Punch blends berry flavors with a hint of pineapple for a refreshing fruit punch taste.
  • Más+ by Messi Orange d’Or: Featuring a refreshing orange flavor with hints of tangerine, Orange d’Or is inspired by Messi’s record eight Ballon d’Or (“Golden Ball” in French) trophies.
  • Más+ by Messi Berry Copa Crush: Inspired by Messi’s seven Copa del Rey titles with Barcelona and his Copa America win with Argentina, Berry Copa Crush blends sweet berry and cherry flavors.
  • Más+ by Messi Limón Lime League: Limón Lime League balances sweet, fruity flavor with zesty citrus, honoring Messi’s time in the UEFA Champions League, a cup he won three times.

“People know the importance of hydration and are seeking better products that help them achieve their goals. We’re proud to be collaborating with the world’s greatest soccer player, Lionel Messi, to meet that need,” said Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co. “Más+ by Messi sets a new standard for the hydration category by delivering premium ingredients to people who want to move, play, and live more. Our beverage and flavor innovation combined with Messi’s expertise as an elite athlete has resulted in a drink unlike anything on the market.”