Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett, and Auli’i Cravalho Squad Up with Supercell for Global Game Launch
By DaMarko Webster
Supercell’s party action mobile game, Squad Busters, has launched globally today, accompanied by a star-studded commercial featuring Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett, and Auli’i Cravalho.
In the launch trailer, the actors embody iconic characters from Supercell’s games, bringing them to life in the mobile gaming giant’s latest hit.
Squad Busters pits players in epic 10-person multiplayer matches, where they build squads over four-minute rounds and compete to collect the most gems. Featuring characters from across the Supercell universe, the game offers intuitive and inclusive gameplay suitable for both casual players and those seeking more intense, competitive play.
The commercial opens with Ken Jeong, as an eccentric Chicken, waking a man in his bed, surrounded by five Squad Busters characters. Hemsworth stars as the mighty Barbarian King, Ricci as the dark Witch, Arnett as the friendly lumberjack Greg, and Cravalho as the sweet, shotgun-wielding Shelly.
The celebrity squad embarks on a mission to bring fun to the player’s life, following him from morning to night. In a series of comedic scenes directed by Jody Hill, the cast accompanies the gamer to a job interview, into a toilet cubicle, and even crams into a car for a Carpool Karaoke-style rendition of Nickelback’s “How You Remind Me.”
The Hollywood team, while quipping about Ricci’s skeleton-summoning staff, encounters another player’s squad, featuring internet sensations like TikTok superstar Bella Poarch as Witch, real-life woodcutter Thoren Bradley as Greg, lip-syncing legend Gabriela Moura as Shelly, and YouTube extraordinaire ZHC as Chicken.
In a nod to younger audiences, Seth Phillips, better known as Dude With Sign, makes a brief cameo during the battle.
Squad Busters marks Supercell’s first global game launch in over five years and has been highly anticipated. According to the company’s internal analysis, the game has achieved 40 million pre-registrations*, making it the fastest-ever mobile game to reach this milestone. This far exceeded Supercell’s internal targets, with the company expecting the game to follow the success of its previous hits—Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars—by generating over $1 billion in lifetime revenue.
Ilkka Paananen, CEO of Supercell, said: “After an incredible response to the global announcement of Squad Busters, we’re thrilled that players worldwide can now enjoy the game! Our teams set a high bar for releasing new games, which means we kill most of the games we work on. This has meant we haven’t launched a new game in over five years. That’s why this moment, the launch of Squad Busters, feels so special! I want to thank the Squad team for their amazing work, which has led to releasing a new, incredibly fun game for our players worldwide.”
“To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad!”