David Yurman Unveils Michael B. Jordan as Global Ambassador for The Vault: A Pinnacle in Men’s High Jewelry
By DaMarko Webster
Renowned luxury jewelry brand, David Yurman, proudly introduces its newest global brand ambassador, the versatile actor and director Michael B. Jordan. Jordan takes center stage as the face of David Yurman’s groundbreaking Men’s High Jewelry collection, titled “The Vault,” and the brand’s 2024 campaign.
Evan Yurman, President and Chief Creative Officer, expresses, “Curiosity and innovation have been at the core of David Yurman from the outset, and there’s no better time to pave a new path in men’s jewelry than now.” He adds, “Michael is a multi-talented artist who exhibits mastery and elegance in every project he takes on – there’s no one better suited to communicate the magnitude of this collection than him.”
Directed and photographed by the renowned Tyler Mitchell and styled by Jason Bolden in Los Angeles, the campaign unfolds as a visual narrative of architectural design through creativity. Michael B. Jordan shares his perspective, stating, “The theme of this campaign is where all artists thrive to be: being your own person. Working with David Yurman has given me the chance to collaborate with artists to create something universal, classic, and reimagined.”
With a fusion of 20 years of design innovation, engineering expertise, and storytelling, David Yurman’s “The Vault” collection emerges as a significant milestone and a new category for the brand, reinforcing its position as a leader in men’s jewelry. Evan Yurman sees the creation of Men’s High Jewelry as a natural progression, reflecting his continuous passion for the highest form of craftsmanship and collecting exquisite gems and antiquities.
Drawing inspiration from architecture, mythology, and nature, the 30-piece assortment includes bold necklaces, bracelets, rings, and cufflinks. “The Vault” designs showcase bespoke cuts and illusion settings, using hand-selected gemstones known for their rarity and exceptional quality. Oval links, adorned with pavé diamonds, create a sparkling landscape with seamless movement and an effortless feel. Each piece undergoes meticulous craftsmanship by master artisans, employing custom diamond cutting and setting techniques for bold stone treatments with a low profile.
Evan Yurman emphasizes, “Your designs are only as good as the craftspeople who realize them.” Over the last decade, he has cultivated relationships with custom gem cutters, master setters, state-of-the-art technology, hand engravers, engineers, and alchemists, all contributing to the creation of this extraordinary collection.
“The Vault” collection is available exclusively by appointment in select David Yurman retail stores starting today. The Spring 2024 campaign, featuring additional David Yurman collections throughout the year, launches on DavidYurman.com and across all global social channels: @davidyurman and @davidyurmanmen. For more information, visit davidyurman.com.
