Beats by Dre has enlisted Erling Haaland and LeBron James for their fresh campaign titled “The King & The Viking.”

By DaMarko GianCarlo

Beats by Dre has just unveiled their latest campaign, titled “The King & The Viking,” starring NBA champion LeBron James and Manchester City striker Erling Haaland, who has recently joined the Beats team as an official brand ambassador.

This captivating campaign includes a short film that delves into the challenges faced by athletes striving to surpass expectations. Furthermore, the themes of family and legacy play a significant role in the film. Savannah James and Alfie, the former Manchester City player and father of Haaland, offer inspiring words of wisdom to their loved ones, encouraging them to silence doubt and use pressure as motivation in their respective journeys.

Erling Haaland expressed his excitement about joining the Beats family, a brand that has been a part of his pre-match routine as an athlete. He emphasized the importance of family in his life and how this campaign and partnership resonate with that sentiment.

The Beats’ James family legacy takes a new turn in this campaign, with LeBron’s wife, Savannah, and their two children, Bryce and Zhurim, making their debut in the brand’s first-ever family signing.

LeBron James shared his thoughts on the launch of Beats’ new campaign, expressing the significance of this partnership’s growth with their family over the years. He considers it a blessing to share the stage with his family and a brand that has been a part of their lives since the beginning of their journey, highlighting the paramount importance of family in his life.

You can explore the “The King & The Viking” campaign by Beats by Dre through the link provided above, and the featured Beats Studio Pro and Beats Studio Buds are now available for purchase on the official Beats website.