Apple Fitness+ Makes Its Biggest Move Yet, Turning Fitness Into a Worldwide Experience

By DaMarko Webster

Apple is making its most ambitious statement yet in the wellness space. With its largest expansion since launch, Apple Fitness+ is rolling out to 28 new countries and regions, extending its reach across Asia, Europe, and Latin America, including Chile, Hong Kong, India, Japan, the Netherlands, Singapore, Taiwan, and more. Once the rollout is complete, the service will be available in 49 markets worldwide — a milestone that transforms Fitness+ from a premium ecosystem feature into a truly global platform for movement, mindfulness, and motivation.

This expansion is not simply about adding pins to a map. It reflects Apple’s broader understanding that fitness is deeply cultural, personal, and emotional. To that end, Apple is introducing digitally dubbed workouts and meditations in Spanish and German, with Japanese audio arriving alongside the service’s launch in Japan. Rather than traditional voiceovers, Apple uses generated voices modeled after its original trainers, preserving cadence, personality, and tone while making the experience feel native to new audiences. Users can switch languages seamlessly or set a preferred default, allowing the technology to disappear into the background while the workout remains front and center.

Music, long a defining element of Fitness+, is also evolving with the expansion. The introduction of K-Pop as a dedicated workout genre signals Apple’s attentiveness to global pop culture and how sound fuels motivation differently across regions. It’s a subtle but strategic move that reinforces Fitness+ as a service shaped by cultural listening rather than top-down programming.

Beyond traditional workouts, Apple continues to deepen the emotional and narrative side of the platform. Time to Walk — the award-winning audio experience available on iPhone and Apple Watch — remains one of Fitness+’s most distinctive offerings. Designed to encourage people to walk more often, it invites users to walk alongside some of the world’s most recognizable and influential voices as they share personal stories, photos, and songs. Past guests have included Cynthia Erivo, Daddy Yankee, Naomi Campbell, Camila Cabello, Simu Liu, Shawn Mendes, and Jane Fonda, blurring the line between fitness content and intimate storytelling. The latest episode, featuring Formula 1® driver Yuki Tsunoda, is available now, reinforcing Apple’s ability to connect movement with culture, vulnerability, and human connection.

Fitness+ also leans into clarity over excess through Collections — curated groupings of workouts and meditations designed around specific goals and interests. Instead of endless scrolling, users are guided toward experiences like Run Your First 5K, Pilates for More Than Your Core, No Shoes Workouts, or nostalgia-driven sessions such as So Fresh! 90s Dance. The approach feels editorial rather than algorithmic, prioritizing intention and discovery over volume.

Mindfulness continues to hold equal weight within the platform. Users can explore 12 distinct meditation themes, including Calm, Sleep, and Sound, each offering accessible techniques meant to fit naturally into daily routines. These sessions focus less on performance and more on presence, encouraging moments of stillness that extend beyond the screen and into everyday life.

What distinguishes Apple Fitness+ as it scales globally is restraint. The service avoids hyper-aggressive aesthetics and influencer-driven spectacle, instead favoring clean design, inclusive trainers, and seamless Apple Watch integration that tracks progress quietly rather than competitively. It’s wellness framed as consistency, not intensity.

With this expansion, Apple is making it clear that Fitness+ is no longer a supporting feature — it’s a pillar of the company’s broader ecosystem alongside music, television, and productivity. By localizing language, embracing global sound, and centering human stories, Apple isn’t asking the world to adapt to its idea of fitness. It’s adapting fitness to the world.

In an increasingly digital and fragmented wellness landscape, Apple Fitness+ is staking its claim with a simple but powerful idea: movement is universal, but how we experience it should feel personal — wherever we are.