Drake’s OVO Hits the Fairway: Streetwear Swagger Meets Callaway Precision
By Jayson Echo
Drake’s OVO has officially taken its talents to the fairway, and no, this isn’t your granddad’s country club fit. The Toronto label linked up with Callaway Golf and Vessel Golf for a capsule that blends technical precision with pure streetwear swagger.
Think: a black-and-gold monogram Chrome Tour ball set, an Odyssey Ai-ONE #7 mallet, Opus wedges, a logo-dripped towel and glove, and a Vessel stand bag. Every piece is stamped with OVO’s signature owl, so even your backswing has Toronto energy.
The campaign doesn’t just whisper “golf”—it shouts culture. OVO co-founder Niko steps into the frame rocking Jordan golf shoes, cigar in hand, looking like the only man who could turn the 18th hole into a photo set. It’s golf reimagined for the new audience—the one that cares just as much about the fit as the handicap.
This drop isn’t about polos and pleats—it’s about flexing on the green, proving your short game’s as tight as your drip. Whether you’re chasing birdies or just chasing the vibe, OVO just gave you 18 reasons to upgrade your golf bag.
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