Grigor Dimitrov Signs Multi-Year Footwear Partnership with adidas

By DaMarko Webster

Grigor Dimitrov, the highest-ranked Bulgarian tennis player in history, has signed a multi-year footwear partnership with adidas. Renowned for his graceful style of play, Dimitrov joins an elite roster of global athletes representing the iconic three-stripe brand.

This partnership brings together Dimitrov’s exceptional talent and adidas’ state-of-the-art tennis footwear technology. The collaboration aligns him with tennis stars such as Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula, and Elina Svitolina, alongside sports icons like Lionel Messi, Aitana Bonmatí, Noah Lyles, Antoine Dupont, Ruby Tui, Sümeyye Boyacı, and Jude Bellingham.

“I am excited to be a part of the adidas family and join such an impressive line-up of athletes,” said Dimitrov. “In every meeting with the team, I could feel the passion for tennis and the ambition to create the best for the sport and those who play it. Having a team like adidas on your side gives a confidence like no other. I’m looking forward to all the great things we’ll achieve together in the coming years.”

Kerryn Foster, GM of Specialist Sports at adidas, expressed the company’s enthusiasm: “Grigor is world-class, and the way he plays—with freedom and commitment—is truly inspiring. We believe this partnership will unlock incredible possibilities for the next generation by combining Grigor’s resilience and inspiring play with adidas’ top-tier speed footwear and player support. We’re excited to be there for every point he makes in the years ahead.”

This collaboration promises to elevate Dimitrov’s performance on the court while inspiring tennis players worldwide.