timbaland Joins Suno as Strategic Advisor, Leading Innovation in AI Music Creation

By DaMarko Webster

In a major move, legendary music producer Timbaland has officially partnered with Suno, a leading AI-powered music creation tool. Known for his pioneering sound and creative innovation, the four-time GRAMMY® Award winner is stepping into a new role as a strategic advisor for the platform. Having been a top user of Suno over the past few months, Timbaland aims to help shape its creative direction and inspire a new wave of artists to explore the possibilities of AI in music.

To kick off this exciting collaboration, Timbaland is dropping a preview of his latest single, “Love Again,” exclusively on Suno. Fans and aspiring producers can join the action by participating in a Remix Contest, which opens in 24 hours. With over $100,000 in prizes up for grabs, the contest invites the Suno community to create their own remixes of the track, with Timbaland himself offering feedback and judging. The top two remixes will even have the chance to be officially released on digital streaming platforms.

Timbaland’s involvement with Suno underscores his commitment to pushing the boundaries of music creation and nurturing new talent. His role will see him actively contributing to Suno’s product development, ensuring the platform’s generative music tools cater to the needs of both established musicians and emerging creators. This partnership places him at the forefront of what could be a transformative moment for the music industry.

“When I heard what Suno was doing, I was immediately curious,” said Timbaland. “After witnessing the potential, I knew I had to be a part of it. By combining forces, we have a unique opportunity to make AI work for the artist community and not the other way around. We’re seizing that opportunity, and we’re going to open up the floodgates for generations of artists to flourish on this new frontier. I’m excited and grateful to Suno for this opportunity.”

Suno’s CEO, Mikey Shulman, echoed this enthusiasm. “It’s an honor to work with a legend like Timbaland. At Suno, we’re really excited about exploring new ways for fans to engage with their favorite artists. With Timbaland’s guidance, we’re helping musicians create music at the speed of their ideas—whether they’re just starting out or already selling out stadiums. We couldn’t be more excited for what’s ahead!”

With this collaboration, Timbaland and Suno are setting the stage for a new era of music creation, where artists can leverage AI to bring their creative visions to life faster than ever. The remix contest for “Love Again” is just the beginning of what promises to be a game-changing partnership.