Calvin Klein Unveils K-Pop Sensation NewJeans for Fall 2024 Campaign Finale

By DaMarko Webster

Calvin Klein has chosen none other than K-pop’s hottest girl group, NewJeans, to bring its Fall 2024 campaign to a stunning close. The quintet—Minji, Hanni, Danielle, Haerin, and Hyein—are the embodiment of cool, seamlessly blending the brand’s iconic minimalism with their fresh, youthful energy.

Captured through the lens of renowned fashion photographer Gordon von Steiner, the campaign radiates a striking balance of simplicity and edge. Each image tells a story, with the girls donning a carefully curated collection that nods to Calvin Klein’s ’90s heritage while adding playful, contemporary twists. From sleek denim to effortless loungewear, the pieces evoke a nostalgic yet modern vibe, perfectly in tune with NewJeans’ unique style.

With their global influence and trendsetting appeal, NewJeans breathes new life into the brand’s signature aesthetic, making Calvin Klein’s Fall 2024 collection one to remember.