A$AP Nast Stars in adidas Originals’ Tribute to the Iconic SL 72

By Jason Pena

Adidas Originals continues to celebrate its rich heritage, putting the spotlight on the legendary SL 72 silhouette this summer. The brand’s latest campaign, part of the “We Gave the World an Original, You Gave us a Thousand Back” initiative launched in 2023, honors the countless fans who have embraced and reimagined the iconic sneaker since its debut in 1972.

The SL 72 was a revolutionary design that transformed the running shoe landscape, setting a new standard in footwear. Over the past fifty years, this timeless silhouette has transcended its athletic origins, becoming a wardrobe essential for true Originals everywhere. In celebration of this legacy, adidas is reintroducing the SL 72 with five vibrant colorways.

This new collection features two distinct versions: the SL 72 RS and the SL 72 OG, available in a striking palette of white, red, black, blue, and yellow. These fresh interpretations of the classic sneaker highlight its enduring appeal and versatility. The campaign, beautifully captured by renowned photographer Kenny Germé, features the multifaceted creative A$AP Nast. His unique style and presence perfectly capture the diverse and dynamic spirit of the SL 72, making him the ideal face for this homage to an iconic sneaker loved by thousands.