Audi and Inter Miami CF Announce Multi-Year Premium Partnership

By Brett Jacobs

Audi has been named the Official Premium Automotive Partner of Inter Miami CF, launching a multi-year collaboration that underscores both brands’ dedication to performance and excellence.

This partnership comes at a pivotal time for soccer in North America, with Audi aiming to deepen its engagement with Major League Soccer (MLS) fans. As part of this alliance, Audi has unveiled new wallpaper themes for their MMI screens, inspired by Inter Miami CF. These exclusive themes are compatible with select MY 23/24 Audi vehicles and can be downloaded through the myAudi app.

Audi’s support for soccer extends beyond Inter Miami CF. Since 2015, the company has been a significant partner of MLS, contributing to youth development and local clubs through initiatives like the “Audi Goals Drive Progress” program, which supports young players and community projects. This new partnership with Inter Miami CF further highlights Audi’s commitment to the sport, leveraging the club’s rising prominence and dedicated fan base.

The collaboration promises a range of fan engagements, including Audi Test Drive experiences and interactive content during games, designed to bring the excitement of the club both on and off the field. This strategic partnership showcases Audi’s approach to connecting with a growing and diverse customer segment while promoting the development of soccer in the United States.